Before sending any business photos or videos to use for your digital marketing with Vivid Mint, we want you to understand a few things for your best interest. For example, think about how your audience will feel when viewing each photo or video. Also, consider how your shots will be perceived.
We suggest taking several variations of the same shot, with the intent of only using the best one. Continue reading useful business photo and video tips for digital marketing below.
- Each photo or video creates an emotional response from your audience.
- Photos should be in focus and have enough light.
- Don’t make noticeable alterations or use filters.
- If you are taking a photo or video outside, choose a clear, sunny day, unless you are aiming for a gloomy look purposefully.
- If you are taking a group staff photo or video, make sure your employees appear presentable and professional, relevant to your industry.
- Be sure to include realistic, trustworthy photos and videos that don’t look like they just came from a professional studio. We need these especially for Google and other local listings.
- We cannot use stock photos in your Google My Business listing. They can find and delete them.
- Photos and videos must follow Google’s content policies.
Don’t Miss The Best Opportunities
If an opportunity arises that deserves a photo or video, take the shot! For example, you have a very happy customer that raves about your service and wants to write you a review. Then why not ask them for a video testimonial? You can take it yourself if you are with them, or they can send you one from their own phone or camera, no matter where they are. Think about the last time you completed a great project or delivered excellent service. Was there an opportunity for a photo that you may have missed?
How We Use Your Business Photos + Videos Online
If you give us a series of great shots, then we’ll pick the best ones. Depending on the platform we are uploading them to, or the ad we are creating, we will need to edit them. We use them for directory listings, social media, and advertising as part of our monthly digital marketing services.
Stock photos can be purchased, or we can provide them. We can also create custom graphics. However, it’s important to have unique, authentic, and realistic photos and videos to represent a local business. Furthermore, some local directory listings, such as Google My Business, do not want stock photos or videos and can even detect, then delete them. For more information, visit Google’s Business-Specific Photo Guidelines.
